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1

How does self-concept clarity influence happiness in social settings? The role of strangers versus friends

Merdin-Uygur, Ezgi, Sarial-Abi, Gulen, Gurhan-Canli, Zeynep, Hesapci, Ozlem

Journal:

Self and Identity

Year:

2018

Language:

english

File:

PDF, 1.84 MB

english, 2018

2

The Effects of Extensions on Brand Name Dilution and Enhancement

Gurhan-Canli, Zeynep, Maheswaran, Durairaj

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.26 MB

english, 1998

3

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Yeosun Yoon, Zeynep Gürhan-Canli, Norbert Schwarz

Journal:

Journal of Consumer Psychology

Year:

2006

Language:

english

File:

PDF, 1.69 MB

english, 2006

4

Managing brands and customer engagement in online brand communities

Aksoy, Lerzan, Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josée, Horváth, Csilla, Ramaseshan, B., van de Klundert, Joris, Gurhan Canli, Zeynep, Kandampully, Jay

Journal:

Journal of Service Management

Year:

2013

Language:

english

File:

PDF, 369 KB

english, 2013

5

Consumers and Brands across the Globe: Research Synthesis and New Directions

Gürhan-Canli, Zeynep, Sarıal-Abi, Gülen, Hayran, Ceren

Journal:

Journal of International Marketing

Year:

2017

Language:

english

File:

PDF, 710 KB

english, 2017

6

Knowledge creation in consumer research: Multiple routes, multiple criteria

Lynch, John G., Alba, Joseph W., Krishna, Aradhna, Morwitz, Vicki G., Gürhan-Canli, Zeynep

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 1.29 MB

english, 2012

7

The Influence of Mating Mind-Sets on Brand Extension Evaluation

Monga, Alokparna Basu, Gürhan-Canli, Zeynep

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 159 KB

english, 2012

8

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Sen, Sankar, Gürhan‐Canli, Zeynep, Morwitz, Vicki

Journal:

Journal of Consumer Research

Year:

2001

Language:

english

File:

PDF, 418 KB

english, 2001

9

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Gürhan-Canli, Zeynep, Batra, Rajeev

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 79 KB

english, 2004

10

Smiling Signals Intrinsic Motivation

Cheng, Yimin, Mukhopadhyay, Anirban, Williams, Patti, Gürhan-Canli, Zeynep, Fischer, Eileen, Campbell, Margaret C

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 1004 KB

english, 2019

11

Cultural Variations in Country of Origin Effects

Gürhan-Canli, Zeynep, Maheswaran, Durairaj

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 77 KB

english, 2000

12

Cultural Variations in Country of Origin Effects

Zeynep Gürhan-Canli and Durairaj Maheswaran

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 1.99 MB

english, 2000

13

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Zeynep Gürhan-Canli and Rajeev Batra

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.57 MB

english, 2004

14

Drawing inferences about others on the basis of corporate associations

Yeosun Yoon, Zeynep Gürhan-Canli, Beyza Bozok

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 678 KB

english, 2006

15

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Lei, Jing, Dawar, Niraj, Gürhan-Canli, Zeynep

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 143 KB

english, 2012

16

The Effects of Extensions on Brand Name Dilution and Enhancement

Gürhan-Canli, Zeynep, Maheswaran, Durairaj

Journal:

Journal of Marketing Research

Year:

1998

File:

PDF, 1.39 MB

1998

17

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Lei, Jing, Dawar, Niraj, Gürhan-Canli, Zeynep

Journal:

Journal of Marketing Research

Year:

2012

File:

PDF, 143 KB

2012

18

The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

Gürhan‐Canli, Zeynep

Journal:

Journal of Consumer Research

Year:

2003

Language:

english

File:

PDF, 125 KB

english, 2003

19

A Construal Level Account of the Impact of Religion and God on Prosociality

Karataş, Mustafa, Gürhan-Canli, Zeynep

Journal:

Personality and Social Psychology Bulletin

Year:

2020

File:

PDF, 316 KB

2020

20

Effect of Regulatory Focus on Selective Information Processing

Yoon, Yeosun, Sarial-Abi, Gülen, Gürhan-Canli, Zeynep

Journal:

Journal of Consumer Research

Year:

2012

Language:

english

File:

PDF, 479 KB

english, 2012

21

The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective

Ahluwalia, Rohini, Gürhan‐Canli, Zeynep

Journal:

Journal of Consumer Research

Year:

2000

Language:

english

File:

PDF, 118 KB

english, 2000

22

The Effects of Extensions on Brand Name Dilution and Enhancement

Gürhan-Canli, Zeynep, Maheswaran, Durairaj

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.39 MB

english, 1998

23

The effect of self-concept clarity on discretionary spending tendency

Sarial-Abi, Gülen, Gürhan-Canli, Zeynep, Kumkale, Tarcan, Yoon, Yeosun

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 509 KB

english, 2015

24

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

Gürhan-Canli, Zeynep, Hayran, Ceren, Sarial-Abi, Gülen

Journal:

Year:

2016

Language:

english

File:

PDF, 411 KB

english, 2016

25

Smiling Signals Intrinsic Motivation

Cheng, Yimin, Mukhopadhyay, Anirban, Williams, Patti, Gürhan-Canli, Zeynep, Fischer, Eileen, Campbell, Margaret C

Journal:

Journal of Consumer Research

Year:

2019

File:

PDF, 1004 KB

2019

26

Whether One Looks for Means to Overcome Regulatory Restrictions or Show Source Negativity Depends on the Type of Regulatory Restrictions

Sarial-Abi, Gülen, Gürhan-Canli, Zeynep

Journal:

Journal of the Association for Consumer Research

Year:

2016

Language:

english

File:

PDF, 1.82 MB

english, 2016

27

When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction

Karataş, Mustafa, Gürhan-Canli, Zeynep

Journal:

Journal of Consumer Psychology

Year:

2019

Language:

english

File:

PDF, 519 KB

english, 2019

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